SEO, SEM... To you, they're just as much jargon as "subluxation" is to the average layman. As a chiropractor, you know you need to market your practice effectively online. You may not, however, have any clue how to do so.
A lot of chiropractors, like other professionals, sometimes believe this is something that can be done in house by an employee who has no experience, but likes to use search engines to find information. Older and less effective practices, such as keyword stuffing, may be used because the individual in charge of the website doesn't understand that these techniques are becoming irrelevant.
What you may think you need is an online marketing person - but they don't come cheap, and neither is training your existing office staff in a field that requires a lot of effort just to keep up with.
An advertising company with online expertise that has worked with chiropractors in the past, and understands the business, could be a good solution. They will already know who your potential clients are and the best way to reach them. They also have search engine optimization experience and are up to date on the most creative and effective way to use keywords. This type of company can also handle your blog and rotate visuals.
If trying to do the job yourself doesn't work, and handing it off to an untrained employee doesn't have much more success, you should consider other options. A good advertising company, familiar with what you do, can be the solution to your problems.
let them keep your website updated to attract the traffic and patients you need.
A lot of chiropractors, like other professionals, sometimes believe this is something that can be done in house by an employee who has no experience, but likes to use search engines to find information. Older and less effective practices, such as keyword stuffing, may be used because the individual in charge of the website doesn't understand that these techniques are becoming irrelevant.
What you may think you need is an online marketing person - but they don't come cheap, and neither is training your existing office staff in a field that requires a lot of effort just to keep up with.
An advertising company with online expertise that has worked with chiropractors in the past, and understands the business, could be a good solution. They will already know who your potential clients are and the best way to reach them. They also have search engine optimization experience and are up to date on the most creative and effective way to use keywords. This type of company can also handle your blog and rotate visuals.
If trying to do the job yourself doesn't work, and handing it off to an untrained employee doesn't have much more success, you should consider other options. A good advertising company, familiar with what you do, can be the solution to your problems.
let them keep your website updated to attract the traffic and patients you need.
About the Author:
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