Content marketing is a buzz word - but it simply means using articles, press releases, and blog posts to attract traffic to your website and to position your company as an authority in your field.
There is a special formula for figuring out what work when it comes to online content. You should be aware that trying to pitch your services as if you are only trying to sell them on it like an informerical is not a good strategy. If all your content revolves only around selling, then the customer will not get the information they need about your services to make an informed decision. It is better to sound authoritative, which instills confidence and makes them more likely to sign up for a consultation without a sales pitch.
Secondly, effective articles of this type tend to be short. An effective length is generally between 250 and 400 words. Anything longer and you start to get "tl;dr" happening - your prospects start to read, realize how long it is, and click away.
The post, of course, still needs to have lots of substance and be of high quality. No typos or bad are allowed. And they should be related to the topic at hand, chiropractors. Perhaps articles about spines or back pain.
Readers also want content that is straightforward and does not sound like it was made by a robot or stuffed with keywords. Keyword stuffing is another bad practice that too many people still adhere to. This is the practice of taking words or phrases people use to search for chiropractors and inserting them into an article frequently. This creates messy articles that do not always make sense. Few things will get readers to stop reading and go elsewhere faster.
Creating effective online content often means going to an outside company who can handle hiring the best writers and coming up with a strategy to help your company stand out online and gain you traffic and new customers.
There is a special formula for figuring out what work when it comes to online content. You should be aware that trying to pitch your services as if you are only trying to sell them on it like an informerical is not a good strategy. If all your content revolves only around selling, then the customer will not get the information they need about your services to make an informed decision. It is better to sound authoritative, which instills confidence and makes them more likely to sign up for a consultation without a sales pitch.
Secondly, effective articles of this type tend to be short. An effective length is generally between 250 and 400 words. Anything longer and you start to get "tl;dr" happening - your prospects start to read, realize how long it is, and click away.
The post, of course, still needs to have lots of substance and be of high quality. No typos or bad are allowed. And they should be related to the topic at hand, chiropractors. Perhaps articles about spines or back pain.
Readers also want content that is straightforward and does not sound like it was made by a robot or stuffed with keywords. Keyword stuffing is another bad practice that too many people still adhere to. This is the practice of taking words or phrases people use to search for chiropractors and inserting them into an article frequently. This creates messy articles that do not always make sense. Few things will get readers to stop reading and go elsewhere faster.
Creating effective online content often means going to an outside company who can handle hiring the best writers and coming up with a strategy to help your company stand out online and gain you traffic and new customers.
About the Author:
Get seen and increase your patients list by using our effective chiropractic marketing Riverside CA area. To read the success stories, go to the main website at http://automatedsocialnetworking.com/chiropractor/.
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